throwing-money-away-software

Five Key Mistakes Companies Make When Buying Software

After 20+ years in software sales, it is safe to say that I have seen almost everything. At a recent energy analytics event, we presented the “Top 5 Mistakes” that companies make when buying enterprise software.  Amazingly, most companies make the same mistakes, over and over. Why is that? Vendors engage in sales processes dozens of times per year, but …